Fueled by government and consumer mandates for more energy efficient sources and conduits of power, the founders of Green Plug have created an adapter that can draw power from universal sources of electricity and convert it to device-specific power needs. This can help solve the problem of having to dispose of a power adapter every time a consumer purchases a new device or a new version of a device that would otherwise have rendered an old adapter useless. These adapters utilize uniform cables that are compatible with consumer electronics, including PDAs or digital cameras.

GreenPlug operates with a hub that is capable of allowing use of a low-power universal USB connector to provide high power capability for a variety of AC or DC powered devices. Not only will this reduce the environmental waste of adapters being tossed out with every purchase of a new device, the hubs also reduce energy consumption by communicating with devices when they do not need power. They are long-lasting and could have a tremendous impact on the way we view power and electronics - fewer cables, less confusion and more uniformity in how these devices operate.