Wednesday, November 26, 2008

Company: TrueKnowledge

True Knowledgetm  is a pioneer in a new class of Internet search technology that's aimed at dramatically improving the experience of finding known facts on the web.  True Knowledge has two primary products: The Answer Engine and an API.  The API allows external computers such as web servers to access large databases and query the Knowledge Base for useful knowledge on any subject. The Answer Engine, which is an enhanced search engine, is their primary product. It automates the laborious, time-consuming work that users generally must do to get a final answer to their question posed to a search engine.

True Knowledge approaches this task by structuring data in a way that enables computers to work and think like humans do, drawing inferences and conclusions when needed to find the information that's requested. The unique programming and structure of their “Knowledge Base”—their primary information database—allows data to be retrieved and tailored to answer the question of the search or satisfy the intentions of the search.  The key idea of True Knowledge’s products is to use the intent of a search to generate a precise finding, an idea based in artificial intelligence.  True Knowledge products are accessed customers through a username and password, though they are still in their Beta test phase. 

The management team is headed by chairmen William Reeve and CEO William Tunstall-Peodoe.  The company was founded in 2005 by CEO, William Tunstall-Pedoe based on research he conducted on search engine systems; he is credited with inventing the technology on which True Knowledge is based.  Initially financed by private investors, founders, and a government agency, by July 2008 True Knowledge was backed by angel investors and London-based Octopus Ventures. This second round funding brings the total raised by True Knowledge in the last year to $5.4m (£2.7m) and will be used to expand the management team, further develop its products and move to a product roll-out. 

The market for artificial intelligent technologies (AI) has been around since the 1970s. Originally, the primary goal was for computers to make decisions without any input from humans. But it never caught on, partly because system administrators couldn't figure out how to make use of all the data. The current outlook on the market for AI seems to be demanded by businesses to enhance their functionality.  Exact pricing for artificial intelligent systems is tough to nail down since prices depend on the number of users connected to a network and the hardware platform used.  Analysts say AI is more practical today for businesses than it has ever been, but because AI applications require a high degree of customization by humans, it's very vulnerable to error.  We’ll see whether True Knowledge can be the next step towards effective artificial intelligence.  

By Kiran Sarabu

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